Just call me Rafa!

I’m a Product Designer with a background in Graphic Design and over 9 years of experience working on digital and visual projects.

I currently work as a UX Designer, focusing on designing intuitive and consistent digital experiences, with an emphasis on UI Design and interactive prototyping.

My design process is hands-on and iterative, from understanding users and exploring concepts through sketches and wireframes to refining solutions through interactive prototypes.

My background in visual design helps me create interfaces that are not only functional, but also cohesive and visually refined.

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DESIGN

Figma & Photoshop

NO CODE

Framer & Webflow

PROTOTYPE

Play 2 & Figma

Work Experience

UX/UI Designer

LOCVM - Toronto, Canada

Jul 2025 - Present

May 2022 - Aug 2024

Led the design of core product experiences, including the onboarding process, dashboard, profile page, and application list. I also guided a team of three design interns, supporting the development and delivery of product improvements.

Led the design of core product experiences, including the onboarding process, dashboard, profile page, and application list. I also guided a team of three design interns, supporting the development and delivery of product improvements.

Product Designer

Himigo - Toronto, Canada

Aug 2025 - Jan 2026

May 2022 - Aug 2024

Designed improvements across the platform, including a redesigned home page for better navigation, a profile progress bar to guide users, and more intuitive partner cards, supported by wireframes and interactive prototypes.

Designed improvements across the platform, including a redesigned home page for better navigation, a profile progress bar to guide users, and more intuitive partner cards, supported by wireframes and interactive prototypes.

Senior Brand Designer

Conta Simples - Remote, Brazil

May 2022 - Aug 2024

As a Senior Designer, I led brand and product campaigns, collaborated with Product Design to optimize platform performance using Figma, developed the company website on WebFlow and drove marketing campaigns to boost awareness and acquisition.

As a Senior Designer, I led brand and product campaigns, collaborated with Product Design to optimize platform performance using Figma, developed the company website on WebFlow and drove marketing campaigns to boost awareness and acquisition.

Senior Graphic Designer

Rappi - São Paulo, Brazil

Jul 2019 - May 2022

As part of Rappi's Growth team, I focused on user acquisition, managing app communications such as banners, in-app interactions and new icons and services. I also contributed to social media, OOH and paid media campaigns.

As part of Rappi's Growth team, I focused on user acquisition, managing app communications such as banners, in-app interactions and new icons and services. I also contributed to social media, OOH and paid media campaigns.

Education

Postgraduate Degree in UX Design

Humber Polytechnic - Toronto, ON

Sep 2024 - Present

Jan 2012 - Dec 2016

Bachelor's Degree in Graphic Design

Escola Superior de Propaganda e Marketing (ESPM) - São Paulo, Brazil

Jan 2012 - Dec 2016

Off the clock

I’m all about sports, exploring new design trends and staying active. I also enjoy gaming and immersing myself in new challenges.

Recently, I’ve started trying out snowboarding and it has been both enjoyable and a thrilling learning experience!

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